Aug 13, 2021
Russell Hill is a Managing Partner at FixedOPS Marketing, a full-service fixed ops agency for dealerships that specializes in increasing service visits while boosting revenue through video. He began his career working as a Buick salesman in 1985 and worked his way from Leasing Manager at Toyota of Richardson to General Sales Manager at Midway Nissan & Mitsubishi. After over 10 years of sales experience for the automotive industry, Russell decided to pivot and join the vendor side.
In this episode…
As the economy continues to recover and more people take their cars out to go to work, spend time with family, or go on road trips, the number of cars driving into dealerships for servicing has skyrocketed. What does this mean? Simple: if dealerships take advantage of this increased demand, they stand a big chance of increasing their revenue.
With growing video consumption among many consumers, it is important that dealerships deliver engaging video content to share with their audience. According to Russell Hill, the Managing Partner at FixedOPS Marketing, dealerships should use video to share news, educate their audience, and talk about their products.
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Russell Hill, a Managing Partner at FixedOPS Marketing, to find out how Russell leverages video marketing to help dealerships drive more traffic to their website. They discuss how fixed ops services were impacted by the COVID-19 pandemic, servicing electric vehicles (EVs), and how to optimize your website for conversions.