Sep 4, 2020
Michelle Denogean is the Chief Marketing Officer of Roadster, where she oversees all marketing and analytical efforts. She has over 15 years of digital marketing experience as a practitioner and thought leader. Before her current role, Michelle held executive-level roles in marketing and product leadership at Edmunds, eHarmony, and Move.com.
In this episode…
The COVID-19 pandemic has forced businesses across all industries to adopt new sales methods, if they want to meet the needs of their customers, of course. According to Michelle Denogean, the Chief Marketing Officer of Roadster, the COVID-19 pandemic has accelerated digital retailing in the automotive industry as dealers scramble to rethink their sales process.
Tune in to this episode of Inside Auto Podcast as Ilana Shabtay is joined by Michelle Denogean, the Chief Marketing Officer of Roadster. Michelle discusses the developments that have been made in the automotive industry due to COVID-19, shares her predictions for the future of digital retailing, and reveals her brand and marketing secrets. Stay tuned.