Jun 11, 2021
Matt Tedesco is the National Program Manager for the BMW field team at Shift Digital. With a passion for emerging technologies, digital marketing, and sustainability, his team works with every BMW dealer in the U.S. on best practices for SEM, SEO, video marketing, and more.
Matt has been honing his skills in the automotive industry for the last 15 years, working at Cobalt, Epsilon, and PureCars. He has worked with nearly every OEM and hundreds of dealerships covering most of New England and the Greater New York area. Matt has a Bachelor's in political science and an MBA in Finance. Growing up, he was an All-American soccer player.
In this episode…
Based on the big changes the world has witnessed over the last year due to the COVID-19 pandemic, do dealerships know the percentage of car buyers that would be willing to buy an electric car without test driving it first? Can they predict the future of the industry as we move further to the online space?
Digital retailing in the automotive industry is skyrocketing, which presents a big challenge to big and small names alike in the space. How do you overcome the hurdle? In a bid to drive sales, dealerships have to put systems in place that will help bring customers back into dealerships to view and test-drive electric cars.
Matt Tedesco, the National Program Manager for the BMW field team at Shift Digital, is Ilana Shabtay's guest in this week's episode of the InsideAuto Podcast. Together, they discuss the impact of electric cars in the automotive industry. Matt also talks about the biggest challenges the industry will face in the near future, maintaining electric cars, and BMW’s latest innovations.