Jul 29, 2022
Eric Barbosa is the Managing Partner at Henson Brand CDJR Ford Chevrolet GMC Buick and has been in the automotive industry for over 23 years. He is a multi-talented, top-tier automotive dealership business leader known for having strong ability to drive sales with experience in finance, budget management, and customer service. Eric is valued for having accomplished volume and profit records in selling new and pre-owned cars.
In this episode…
Social media can be a great source of leads for dealerships. When utilized properly, it can be an easy way to drive sales and promote creativity among marketing teams. So, how can you build a unique social media advertising strategy?
Eric Barbosa leverages social media giveaways and Facebook Live events to market cars for his dealership. He drives traffic, engagement and exposure by offering cars to people in need. Through this strategy, he is able to generate 200 leads per day.
In this episode of the InsideAuto Podcast, Ilana Shabtay interviews Eric Barbosa, the Managing Partner at Henson Brand CDJR Ford Chevrolet GMC Buick, about how he uses social media advertising to generate leads. Eric also shares strategies for handling inventory shortages and managing a large contact database.