Nov 5, 2021
April Simmons is the Corporate Internet and Marketing Director at Horne Auto Group, an automotive company located in Gilbert, Arizona. She has been in the automotive business for over 20 years and has honed her expertise in every element of the retail automotive space, from desk management to the sales department and finance management.
In this episode…
There are some key steps you need to follow in a dealership to increase the chances of selling a car. The first steps are always the same: meet and greet, sell yourself, sell the dealership, and build rapport. These are the most important steps because they play a big role in driving sales.
However, following these steps in the digital space is difficult. Dealerships often fail to build rapport with online shoppers as easily as they would in person. So what should dealerships do to solve this problem? According to April Simmons, this is where social media comes in handy.
In this episode of the InsideAuto podcast, Ilana Shabtay is joined by April Simmons, the Corporate Internet and Marketing Director at Horne Auto Group, to discuss the recently concluded Digital Dealer event in Las Vegas. April talks about the three panels she participated in, shares advice on how auto groups can recover from a recession, and explains what dealerships can do to encourage relationship building with customers. Stay tuned.