Dec 3, 2021
Marija Cvetkovska is a Paid Search Manager at PCG Digital. Before joining PCG Digital, she was an accomplished business development manager at two major Michigan dealer groups, The Suburban Collection and Sellers Subaru. She earned the Mark of Excellence Award from Cadillac in 2019 and 2020, which only three BDC managers receive nationwide.
Marija regularly speaks on podcasts as well as at workshops and conference presentations. Outside of work, she enjoys cooking, watching football and basketball, and reading. She is also fluent in four languages.
In this episode…
Recent changes in the automotive industry mean that dealerships have to be flexible, creative, and consistent when coming up with better ways of serving their customers. What does this mean? Concentrating on marketing and driving leads is not enough.
The right strategy for building a better dealership, according to Marija Cvetkovska, is to focus on customer service. If customers prefer communicating through email or on the phone, then dealerships should use those methods to reach out and build relationships with them. What should you be doing with these communications? Provide leads with the information they ask for, go the extra mile to serve them better, and maintain a customer-centric dynamic, to name a few.
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Marija Cvetkovska, a Paid Search Manager at PCG Digital, to talk about practical tips for growing BDC sales for dealerships. Marija explains why she transitioned from the retail side to the vendor side of automotive, shares some marketing and communication tips for dealerships, and talks about the value of centering your customer. Stay tuned.