Dec 24, 2021
Matt Raymond is the Director of Digital Operations at Team Automotive Group, a dealership that provides a vast selection of new and used vehicles and exceptional car care for drivers in Salisbury, North Carolina. Matt joined the automotive industry after spending seven years in law enforcement. Before taking on his role at Team Automotive Group, he worked as the Digital Marketing Manager and eCommerce Director for Halterman’s Automotive Group, an award-winning dealership based in Pennsylvania.
In this episode…
With the recent disruptions to the automotive industry due to technology changes, many dealerships have seen a growth in demand for digital retail. However, with this demand comes the need for a more efficient business development center (BDC) and better marketing strategies to ensure that your dealership continues attracting customers and making sales.
According to Matt Raymond, centralizing your dealership's marketing and BDC functions can help you bring together your team, increase efficiency, gain more control, and improve the recruiting and onboarding of new employees. Matt played a key role in building Team Automotive Group's BDC, and now he’s here to share his strategies.
In this episode of the InsideAuto Podcast, Ilana Shabtay is joined by Matt Raymond, the Director of Digital Operations at Team Automotive Group, to discuss how centralizing marketing and BDC helps improve efficiency in dealerships. Matt talks about his marketing strategies, the importance of consolidating data, and how his company has been handling the effects of the COVID-19 pandemic. Stay tuned.