Sep 25, 2020
Alex Lind is the eCommerce and Marketing Director at Red McCombs Ford. He got his start in the automotive industry working as a porter at Ken Batchelor Cadillac before joining Red McCombs Ford in 2000. Alex’s extensive knowledge about all the different parts of a car dealership has helped shape his progressive ideas and insightful takes on the dealership world.
In this episode…
There’s no doubt about it: digital marketing is becoming more and more essential in the automotive industry. So, dealerships need to ensure that they’re investing their resources in the right places, so they continue to get quality leads. Alex Lind, the eCommerce and Marketing Director at Red McCombs Ford, knows the importance of staying up to date with current trends as the shift to digital marketing continues to transform the car buying process.
Tune in to this episode of Inside Auto Podcast as Aharon Horwitz and Ilana Shabtay are joined by Alex Lind, the eCommerce and Marketing Director at Red McCombs Ford. Alex talks about his experience in the automotive industry, from working as a porter at a Cadillac dealership to becoming a marketing mastermind. He discusses the transformation of digital marketing in dealerships, talks about what dealerships should focus on today, and shares a memorable story about his favorite hobby.