Nov 13, 2020
Melanie Borden is the Vice President of Marketing at Celebrity Motor Car Company, where she develops and implements all facets of the marketing and advertising strategy—and single-handedly built the in-house advertising agency. She has over 14 years of marketing experience and has spent the majority of her career in the automotive tech industry. Melanie has also worked for social media startups and a public tech company, where she worked in consulting, marketing, and business development roles.
In this episode…
Establishing your brand online is a crucial part of your company’s success. But with so much competition today, how do you ensure that your company stands out from the rest?
Melanie Borden, the Vice President of Marketing at Celebrity Motor Car Company, believes that there are two important elements to consider when creating your brand online: authenticity and connection.
Tune in to this episode of Inside Auto Podcast as Ilana Shabtay talks with Melanie Borden, the Vice President of Marketing at Celebrity Motor Car Company. Melanie provides her insights into successfully building your brand on social media. She also shares her advice for creating engaging content, discusses the importance of having a social media plan, and talks about the best platforms for promoting your brand.